Illamasqua Generation Q

Tomorrow marks the release of Illamasqua's latest makeup collection known as Generation Q. Every new campaign from Illamasqua has a specific ethos behind it and Generation Q proclaims that 'beauty has no age limits'. This is a statement I strongly agree with as I can't ever see myself losing interest in makeup even as an elderly woman. My mum has always been one of my greatest beauty inspirations and she still rocks a full face of makeup everyday even though she is 65 years old. Infact I was very tempted to enter her into the competition to become one of the faces of Generation Q.

I was really excited to see the new campaign promos as I thought it would be interesting to see what kind of makeup looks they would create for an older woman. As always the photographs are a visual feast and showcase the new products extremely well. My favourite image is of 72 year old Evelyn as her face looks positively glowing which is probably down to the use of Gleam, a cream highlighter. People tend to associate that quality of skin with youth so its nice to see it on someone of Evelyn's age. I'm sure you all know by now how much of a highlighter fanatic I am so I can't wait to try out this particular product in store. I've often thought that the only products Illamasqua's range was lacking in was cream & powder highlighters so for me this is a welcome addition to their product lineup. I also love the look of 22 year old Georgia's makeup on the right. Her eye makeup is just stunning.





I was kindly sent a few of the new products to try out and I have to say that they certainly do not disappoint. The overall quality is of the same high standard that I have come to expect from Illamasqua and theres some real treasures in this collection.

Precision Ink in Wisdom

Illamasqua's Precision Inks come in some brilliant and unusual colours. I already own Abyss which is a glossy black and its one of my favourite liquid liners. This eyeliner is such a beautiful colour. It gives all the definition of a classic black liner but with antique gold running through it. I think it helps to bring out the green in my hazel eyes and is a nice twist on a staple makeup item. I love the formula of Precision Ink as it is so easy to apply and lasts all day without a single smudge. If you struggle to use liquid liner I highly recommend you check these out. Precision Inks can also be used as nail art pens!

Lipstick in Magnetism

Magnetism is a deep raspberry pink lipstick which differs to the other Illamasqua lipsticks I've tried in that it has a glossy finish. It really glides onto your lips and feels so comfortable to wear. The colour is incredibly long lasting. It stayed put from 10am 'til 6pm, which is pretty damn good in my books! I normally opt for baby pink lips during the day but I've really enjoyed wearing this recently. Its vampish and sexy but not OTT. I can see myself wearing this lipstick all through the winter.

Powder Blusher in S.O.P.H.I.E.

If I could only buy one type of product from Illamasqua it would be their blushers. I cannot rave about them enough. Both the powder and cream formulas are to die for. The vast majority of their blushers come with a matte finish but S.O.P.H.I.E. is one of their relatively newer range of shimmer blushers. I am absolutely in love with this product. I think this has to be my favourite product out of the whole collection. The colour reminds me of the MAC Viva Glam Nicki lipstick as its such a wonderful bright coral pink. I adore the shimmery finish, it is so flattering on the skin without enhancing pores. There just aren't enough words for how gorgeous it is. Don't go past an Illamasqua counter without trying this blusher out!

Pretty amazing stuff right? If you want to take a closer look at what other products are arriving as part of Generation Q or learn some new application techniques check out Illamasqua's awesome new look book. The new Generation Q products go on sale tomorrow at Illamasqua.com and Illamasqua counters nationwide. Will you be picking up anything? I'd love to know your thoughts on this collection.