Bleach London Super Cool Colours Parma Violets

Bleach London Super Cool Colours Parma Violets - £5

In the words of Gob Bluth 'I've made a huge mistake'. I have been seriously excited about the launch of the Bleach London hair dyes for weeks. They finally came out on Tuesday and I made a beeline for Boots to pick up a few bottles. I ended up with Rose, Awkward Peach, Washed Out Mermaid and Parma Violets. After much deliberation I decided I fancied going lilac first. So I blobbed out some Parma Violets into my mixing bowl and got on with applying it this morning. What an error. I followed the instructions exactly: shampoo and towel dry hair, apply dye and massage into hair, leave on for 15 minutes and wash out with lukewarm water. But as you can see I don't have lilac hair. I now have a patchy blue and purple mess. My hair is bleached to the extreme & the colour is very even. Therefore my hair should've been ideal for these dyes. I even sectioned out my hair and used a dye brush to apply it evenly so I can only guess it's down to the quality of the dye. When I normally dye my hair pastel colours, I mix in some conditioner to dilute the dye. However this dye is supposed to come out as a pastel colour without adding any conditioner. Obvs not true. I was expecting this kind of colour from the shade Bruised Violet but not this supposed lilac shade. The colour itself isn't completely horrendous, just a bit patchy & not at all what I was expecting. I don't think patchy dye is necessarily a problem when you're using pastel colours but because this is so bright, it doesn't look right. It actually looks pretty nice in these photos but it's much worse in real life, trust me. The only good thing about this dye is how soft it makes my hair feel.

These dyes are completely overrated. I fell for the hype because Bleach London are such a well established hair salon (although I have heard they actually use crappy old Crazy Colour in there). These dyes are supposed to wash out in 2-10 washes but I have a feeling some staining will be involved. Hopefully it'll look better when it fades a bit. Bleach also make a Washing Out Liquid to help the colour fade faster but I've heard some people on Twitter saying it hasn't worked for them & they had to give their hair a bleach bath instead. It might just be Parma Violets that's a bit rubbish but it's still disappointing when I had such high hopes for these dyes. If this purple ever washes out I'll be testing the other colours I bought but otherwise I'll be sticking to Directions from now on. You can see how my hair looked when I used Directions to dye my hair lilac here. If you do still want to try these, either do a patch test or dilute them out first. Don't make the same mistake as me.

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