It's About Time

Shore Projects Portland Watch* - £115

I've always loved wearing statement watches as they add something extra to an outfit & are probably the only truly practical piece of jewellery. It kinda makes me sad that nowadays people tend to rely on their phone to check the time rather than a beautiful timepiece. Especially when brands such as Shore Projects are bringing out such classic & versatile watches. As much as I love my Michael Kors 5055, sometimes I want something a little simpler in style & not quite so flashy. This watch certainly ticks all the right boxes. If you've never heard of them before, Shore Projects are a new British watch brand whose designs take inspiration from the great British seaside. They have created four classic watches, all named after seaside resorts. Each watch has been waterproofed to 100m & features scratch resistant sapphire crystal glass so as well as being a gorgeous wrist adornment, they are extremely well made & hard-wearing. You can choose from a brushed silver or gold rim with a charcoal or white face. I chose the Portland - a gold rimmed, white faced minimalistic watch with a mint green canvas strap and I couldn't be more pleased with it!

When choosing accessories I always like to go for items that match my outfit. I own far too many pieces of jewellery in both silver & gold for that exact reason! What I like most about these Shore Projects watches is that the straps are actually interchangeable! They're a total dream for anyone who likes their outfits to be matchy-matchy or if you just want something different to wear each day. Not only do they have these casual canvas straps (£20), you can also go for a colourful polka dot leather strap (£25) or a plain Italian leather strap (£30). Each strap also comes with a choice of silver or gold hardware to match the watch rim. For my secondary colour I plumped for the classic pink canvas strap. I love pastel colours so both the mint green & pink fit in nicely with my everyday wardrobe. I really want to get the sunshine yellow polka dot strap next, it's so fun & cheery looking! Each watch is completely customisable making them unisex & perfect for any occasion. Changing the straps can be a bit fiddly at first but it still only takes a few seconds. With these interchangeable straps you can practically have a different watch for every day of the week at a fraction of the price. It's such a brilliant concept & with their classic minimalist aesthetic Shore Projects' watches are timepieces well worth investing in.

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